After an intensive search for a seasoned expert, SEKISUI SPI has hired Bernie Allen as Vice President of Marketing.
Innovation comes from taking risks, challenging the same old solutions, and having a vision of something better. SEKISUI SPI continues to invest in their new innovation centers, appLab™ and designLab® – playgrounds designed to break the rules. Coupled with a large library of resources designed to drive thought leadership, opportunities for our customers to challenge the status quo are endless.
Allen will help customers continue to influence emerging markets such as automation and robotics by connecting industry game changers and SEKISUI SPI’s innovation centers with the supply chain. Taking advantage of SEKISUI SPI’s 35-year history in supplying high-performance thermoplastics to traditional (aviation, mass transit, and medical) markets, our partners will be able to achieve their goals as rapidly as possible by collaborating with designers, OEMs, and thermoformers.
“I am excited to have Bernie open up our cabinets full of educational and communication materials to our customers in a more effective way by connecting our customers and industries to our vast array of design, technical, and innovation materials,” says Ronn Cort, President and COO of SEKISUI SPI.
Allen is a 20-year veteran of marketing management in global manufacturing. His diverse experience in product marketing, trade advertising, and consumer-focused campaigns gives him a unique skill set to develop a forward-thinking marketing strategy for the future of SEKISUI SPI’s business.
“Over the past two decades, I have helped multiple manufacturers connect with their customers and identify ways to create meaningful partnerships. A big part of my focus at SPI will be learning what our customers need and developing resources and marketing services to exceed customer expectations.” says Allen.
Formally educated in Mass Communications and Media Technologies at King’s College, Allen has held management positions in International Marketing, Internet Marketing, Media Marketing, and has served as Director of Marketing. His accomplishments include establishing marketing strategies for new international subsidiaries, evolving North-American marketing for his product categories into industry leaders, dramatically expanding and refining tradeshow presence, and creating a social media footprint for his brands that became industry benchmarks.
Allen’s skills in Marketing are not the only reason he is a great fit. Commitment to social responsibility is a leading characteristic of the employees at SEKISUI SPI, who selflessly donate their time to local organizations. Allen exhibits this same commitment as a community champion. He coaches football and is a dedicated sponsor of multiple causes including the ALS Association and Muscular Dystrophy Association.
“I am excited to be joining the SPI family. Over the last few weeks I have gotten the chance to meet the leadership team and tour the North and South Campuses. The energy here is contagious. I am very much looking forward to working with this great group of people and meeting the rest of the team,” said Allen.
About SEKISUI SPI
SEKISUI SPI is a global thermoplastics leader that is changing manufacturing for the 21st century by challenging how to think, design, and create as a master supplier. Fueled by a team of over 370 dedicated professionals, SEKISUI SPI serves customers in 34 countries across a diverse spectrum of major industries including aviation, transportation, medical, agriculture and heavy equipment, and industrial equipment housings. With the power of KYDEX® Thermoplastics product brand, we provide a unique understanding that is built on deeper perspectives resulting in better solutions for all. SEKISUI SPI is part of SEKISUI Chemical Company, an $11 billion global leader in plastics and chemicals. Visit www.sekisui-spi.com for more information.